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In the beginning was Il Male...
...and I'll prove it to you. |
 In the beginning was Il Male, contrary to what the Bible maintains. Il Male was a satirical weekly published in the nineteen-seventies. It was the only Italian satirical magazine truly capable of desecrating and mocking the customs — and the unscrupulous — of its era. This is an objective historical fact. The proof? In order to exist, Il Male kept its managing editor permanently resident in jail. And with every issue of the weekly his sentence grew longer. Only in this way was Il Male able to exercise its freedom of opinion and of the press. One thing is certain: some of these gentlemen had balls. |
Ten years later...
...nothing. |
Then Il Male ceased publication. Years later, I found myself reading a greenish tabloid that some will remember: Cuore. Initially a supplement to l'Unità, it soon became an independent paper. At least in appearance. For a while it amused me, even though it clearly had little of the irreverent spirit of Il Male. Then something happened that brought me definitively back to my senses. |
Birth and death of Crepacuore
An ephemeral periodical of instant satire |
| IT WAS THE OUTING THAT DID IT |
The year was 1991, and it was July. I had read in the weekly Cuore that a self-styled "Festival of Satire" would shortly be held in a little town in Emilia, organised by Cuore itself. At that time I had not yet lost all my faith in satire, so I thought — somewhat rashly, and very mystically — that the event might turn out to be of interest to me.
So, one particular afternoon in July '91, I dropped by the house of my friend Gigi Picetti and I suggested we pop over to the festival of satire. Bewitched as well by this abstract idea, he joined me; we set off at once from Genoa and a few hours later, in the evening, we reached Montecchio, the little town in Emilia where the festival was being held.
With immediate horror we immediately discovered that the so highly praised festival of satire was, in short, nothing more than an utterly ordinary Festa dell'Unità. During those very days there was a Festa dell'Unità in Genoa too, so we felt rather stupid for having driven three hours to attend a fair identical to the one we had on our doorstep.
Distressed, we searched high and low for a bit of satire or something of the sort, but all we found was a kind of packed amphitheatre where thousands of people sheepishly listened to a sort of talk show being staged. In short, it was like watching the Maurizio Costanzo Show, except that the guests were the various Michele Serra, Paolo Hendel, Fabio Fazio and the like, prattling among themselves without quite knowing what to say, as generally happens in any talk show.
Although we didn't quite understand why we had gone there, Gigi Picetti and I were nonetheless certain of one thing: we couldn't have cared less about listening to people intent on talking to one another to say things less interesting than what we could say between ourselves. And the sheepish mass in mute adoration on the terraces of the amphitheatre was, in its mute passivity, even more disgusting than the presumptuous people on the stage. If you understand why, good; otherwise, never mind.
Too late to head back to Genoa, we had to drown in beer the disappointment of being there and, after going in to badmouth things a little in a video booth, we finally retired to sleep in the tent we had brought along. |
| SENZACUORE |
The next morning, a quick reconnaissance of the "festival" confronted us with a dramatic alternative: bore ourselves to death all day long or head back to Genoa empty-handed. A sort of devil's alternative. The "festival" was an indescribable wake (indeed there is absolutely nothing to describe), but going straight back to Genoa didn't thrill us either. So we decided to postpone our return by a few hours, intending to do something that would amuse us at least a little in the few hours we would still spend in Montecchio.
We had noticed that the area, notoriously infested with mosquitoes, was instead extraordinarily free of them. Someone explained that there had been a good pest-control treatment that year. We took this as our cue and decided to do the most improbable thing anyone could ever do: we improvised a collection of signatures against the grim extermination of the mosquitoes. Why did we do it? Well, what else could we ever have done? |
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Thus was born SENZACUORE.
Senzacuore was a cardboard placard (one and a half metres by one), on which Gigi Picetti and I had improvised the first nonsense that came into our heads. In some way I can't recall, we then managed to print and photocopy a fair number of fake signature-collection forms. Armed with all this, we wandered around the supposed "festival of satire" bawling as if we really gave a damn about the fate of the mosquitoes. Incredible to say, everyone took us seriously. Openly displaying their hatred of mosquitoes, people refused to sign. At the so-called festival of satire, nobody was able to recognise as such a stupid satirical stunt like ours. |
Meanwhile it was already midday, and we happened to stumble upon a table with all the festival's VIPs. The various Michele Serra, Fabio Fazio, and so on. To our astonishment, they too gave no sign of understanding what exactly was happening in front of them. I remember Fabio Fazio saying "It's pointless. It's no use anyway." I never understood what he was referring to.
After a while we'd had enough. Being there made no sense. We took down the tent, got into the car and drove back to Genoa. |
| CREPACUORE |
Nonetheless, we were indignant. Although we had always known that Cuore had nothing in common with Il Male, we believed that a little intelligence circulated there too. After all, can satire exist without intelligence? No, it can't. But that's not the point. The essence of the problem was in fact something else, and the right question to ask had to be:
"Is Cuore really a satirical paper?" |
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So we decided to invest a couple of afternoons to bring to life Crepacuore. No one had ever done the satire of satire, and at that time and in those days it seemed to us the most fitting thing to do. Or, at the very least, the least boring.
It was 1991, and laser printers had recently become affordable to everyone. Gigi Picetti and I set to with a will and after two afternoons we came out with an A3 sheet printed front and back with what was our reply to the disappointment Cuore. We photocopied it into hundreds of copies.
A few days later I went back to the so-called "festival of satire" of Cuore and plastered it everywhere with Crepacuore. Incredible but true, the organisers (self-styled standard-bearers of satire) took considerable offence. One of them in particular showed himself greatly offended by the fact that we had compared their Cuore to the then-fashionable television variety show Creme
Caramel (a piece of trash with Pippo Franco, if I remember rightly). Astonished, I naively replied that we had been doing satire. He seemed not to grasp what I was talking about. It was too much. |
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